Add static blocks to phtml file, like header.phtml or footer.phtml. 

<?php echo $this->getLayout()->createBlock('cms/block')->setBlockId('menu')->toHtml() ?>

Add static block to cms page, in xml 

<reference name="left">
	<block type="cms/block" name="footermenu">
		<action method="setBlockId"><block_id>footermenu</block_id></action>
	</block>
</reference>